NEXEN TIRE and CNN Create: The Technology Behind Premium Mobility
Explore NEXEN TIRE’s CNN Create collaboration, sharing our premium OE, European manufacturing, and tire research and development story.
Content By NEXEN TIRE. A brand story produced by CNN Create.
NEXEN TIRE has collaborated with CNN Create, the production studio of CNN International Commercial, on a global branded-content campaign about its premium original equipment (OE) business, European manufacturing operations, and research and development capabilities. The collaboration brings these themes together through a brand film and an advertorial on CNN Business.
A closer look at NEXEN TIRE’s premium OE story
The campaign introduces the work behind NEXEN TIRE’s supply of tires for new vehicles. Its focus extends from premium OE partnerships to the production systems and research capabilities that support them.
We announced the campaign on September 1, 2026. Our premium OE business has developed alongside investment in European manufacturing and technology, and the story connects three parts of that work: supplying original equipment tires, developing production capabilities, and advancing tire research.
Inside the European manufacturing story
NEXEN TIRE’s European smart factory in the Czech Republic is one of the campaign’s central subjects. The site’s manufacturing systems include AI-based quality inspection, intelligent automation, and digital production technology.
These details give the brand story a view beyond the finished tire, showing the production capabilities behind NEXEN TIRE’s global business.
Research that brings virtual development into focus
The collaboration also introduces NEXEN TIRE’s research and development work, including AI and virtual development technology.
One concrete example came in August 2025, when we launched a High Dynamic Driving Simulator at THE NEXEN UniverCity, our central research institute in Magok, Seoul. The system applies vehicle specifications and parameters in a virtual driving environment, enabling engineers to evaluate responses such as acceleration, steering, and braking under different simulated conditions.
The simulator is part of our work to advance tire development using virtual reality and AI, and we plan to build a broader virtual development process over time. Those plans set our development direction; they are not claims that every physical test has already been replaced. Read our driving simulator announcement of August 27, 2025.
A brand film, an advertorial, and September–October airtime
The collaboration includes the branded film Proven Technology for Premium Mobility and the accompanying CNN Business advertorial. Together, they introduce NEXEN TIRE’s premium OE and technology story to a global audience.
The campaign’s 30-second advertising creative airs across CNN International’s North American and EMEA feeds during September and October 2026, with placements in programs such as CNN Newsroom, World Sport, and The Lead with Jake Tapper.
Questions about the collaboration
Who produced the branded content?
We worked with CNN Create, CNN International Commercial’s production studio, to develop the brand film and an advertorial. We sponsored this brand storytelling; it is not independent CNN news coverage or an endorsement by CNN.
What does the campaign cover?
It introduces our premium OE business, European production operations, and research capabilities, including AI and virtual development technology. The manufacturing story includes our Czech smart factory and its use of AI-based quality inspection and automation.
When does the campaign air on television?
The campaign runs during September and October 2026 on CNN International’s North American and EMEA feeds.
NEXEN TIRE sponsored this brand story and developed it with CNN Create. It is not independent CNN news coverage or an endorsement by CNN.
