The IAA Frankfurt Motor Show 2015 was held in Frankfurt, Germany from September 15 to 27. NEXEN TIRE also joined this event in order to promote its technology and brand. Let’s take a look!

Marking its 66th year since 1897, the ‘IAA Frankfurt Motor Show’ is the biggest motor show in Europe that is held biennially in every odd-numbered year. Over 1,100 companies participate in the show to display automobiles as well as related components and machines, and this year, approximately 1 million visitors came to see the show.

- NEXEN TIRE with its booth designed in the motif of a wormhole that seems to be facilitating a journey into the future

NEXEN TIRE enabled visitors to effectively get a sense of its innovative technology and products with excellent quality through the image of a wormhole that seemingly projects them to the far future, and exhibited a total of 13 products by dividing them into four zones: Summer, Winter, Technology and OE Tire.

- (Left) Run-flat, Sealant, Noise Free tire, and Vegetable Oil tire displayed at the Technology Zone

During the press day event on Sept. 16, NEXEN TIRE held a briefing session for two new products, WINGUARD Snow G WH2 and N’blue HD Plus, for the benefit of European dealers and media. It also publicized the current status of global OE tires supply, effectively expressing the dynamic image and technical capacity of NEXEN TIRE that is actively expanding to the global market.

Moreover, NEXEN TIRE carried out PR and marketing activities through applying the partnership with England’s Premier League Manchester City FC, and actively utilized the walls of the booth as well as mobile outdoor advertising.


NEXEN TIRE predicts that participating in the motor show has led to effectively conveying NEXEN TIRE’s quality and technical capabilities to the European market. NEXEN TIRE will further improve its brand value and sustain its growth by implementing various marketing strategies.