The automotive market is evolving to have a greater focus on the environment and user convenience as well as high performance and design. The pleasure of discovering new aspects of the market will be doubled if you can see how trends are reflected in current car design. For car geeks everywhere, NEXEN TIRE brings you everything about the 2015 Motor Trends here.
The ‘green’ trend is expected to continue in the automotive industry, which is known for emitting lots of CO2. This is because there are lots of calls for the industry to make efforts to reduce its carbon footprint, the main cause of global warming and use alternative energy. The green car market has been led by hybrid cars and now electric vehicles have joined the fray, which are driven by electric motors and batteries. Electric vehicles are fast emerging as the leading green vehicle type in the green car market. Furthermore, hydrogen vehicles, which feature both high performance and practical value, are also coming into the spotlight.
The core value of green vehicles is in reducing carbon emissions and improving fuel efficiency. For this, green vehicles seek to improve fuel efficiency by using new materials, such as carbon fiber, for their exterior to lower air resistance and by using a system that automatically controls engine start-up when the vehicle stops or by fitting eco-friendly tires with low carbon emissions.
In addition to the development of electric motors and batteries, 'green' is also a hot issue in the fields of various automotive technologies and assist systems. It is reported that the U.S. and Japanese automakers even use green energy sources such as wind and solar light for their final assembly lines. So, why don't you consider 'green' when you choose your next car?
In the modern life, smart technology is found in every part of our life from mobile and tablet devices to house appliances and interiors. And the automotive industry is no exception. The smart trend in the automotive industry is perhaps best represented by a smart technology called ‘Infotainment System’. Infotainment systems for vehicles are defined as a form of convenience-orientated and human friendly advanced technology that makes the vehicle more than a mere means of transportation.
With the infotainment system, a driver can enjoy features such as music and navigation more easily by using a touch screen or voice support system, and custom OS and smartphone features with search function can be applied to the vehicle dashboard. Some technologies already commercialized, such as wireless recharge system and heads-up display system, also bring convenience and fun to drivers. With these technologies, you can recharge your smartphone simply by putting it on the wireless recharge system without having to use a USB cable, while augmented reality interfaces, such as systems that display navigation information on the windshield, will also come into wide use soon.
‘Compact SUVs’ have featured prominently in renowned international motor shows recently. Compact SUVs have definitely hit the European automotive market. Brands are competitively launching new SUV models that require lower maintenance costs, while maintaining the ride comfort of conventional SUVs. Featuring both economy and ride comfort, these compact SUVs are expected to be a huge success in the global automotive market.
This trend comes from the increasing demand for leisure life as people’s lifestyles change. Boasting a large storage space, wide open view, and economy, which will appeal to both young customers and middle-aged ones with dependents, the compact SUV is seen as a motor trend that can satisfy customers seeking greater leisure time.
How was '2015 Motor Trend' by NEXEN TIRE? Wasn't it useful to help you consider what car to get next?
Feel the wind of change blowing toward our motor lifestyle, ranging from green vehicles to infotainment systems and compact SUVs. 
