|Title MANCHESTER CITY AND NEXEN TIRE BRING NEW VIRTUAL FITNESS CHALLENGE, NEXEN ROAD TO MAN CITY, TO FANS||Date2021-02-28|
MANCHESTER CITY AND NEXEN TIRE BRING NEW VIRTUAL FITNESS CHALLENGE, NEXEN ROAD TO MAN CITY, TO FANS
· Manchester City and Nexen Tire announce a new virtual fitness challenge, Nexen Road to Man City, to improve the health and wellbeing of fans across the world and help them to stay connected to the Club
· The free virtual race encourages participants of any age or fitness level to walk, jog or run as they virtually travel around the globe starting and ending in Manchester
· Weekly challenges and contests will provide fans the chance to win exciting prizes and money-can’t-buy experiences
Manchester City and Nexen Tire have announced a new virtual fitness challenge, Nexen Road to Man City, to improve the health and wellbeing of fans across the world and help them to stay connected to the Club.
The free, virtual race officially begins on 22nd April 2021 and encourages participants of any age or fitness level to exercise and adopt a healthier lifestyle by getting outside and being active over a 45-day period.
Participants can walk, jog or run to accumulate their steps using the Stepathlon platform and log them via their smartphones or other compatible devices, as they virtually race around the globe and compete with fans all over the world for the chance to win hundreds of prizes and money-can’t-buy experiences.
Through the initiative, Nexen Tire aims to bring fans closer to the Club, with weekly challenges and contests taking place during the race and registration phase on the @NexenRoadToManCity social channels to get fans motivated and moving.
Peter Laundy, Vice President of Partnerships Marketing and Creative, said: “Connecting with fans across the globe has never been more important and throughout the last year, the Club has continued to provide new and immersive ways for them to engage, wherever they are based in the world.
“The Nexen Road to Man City is an exciting new activity for fans and sports enthusiasts alike to be able to stay close to all the action whilst improving their health and fitness and we hope fans worldwide will get involved.”
“Nexen Tire is thrilled to be part of this truly global initiative to keep fans fit, healthy, and active,” said Travis Kang, Global CEO of Nexen Tire. “This event, planned with Man City, is in line with our new ‘We Got You’ brand slogan, that is, to become a more helpful and convenient brand for consumers, anytime, anywhere.
“I look forward to everyone participating in this virtual event which also passes through Seoul, home of Nexen Tire, and hope it will be a source of fun for all.”
The Nexen Road to Man City is the second virtual race event that the Club has delivered, but the first on a global scale, with the previous successful event taking place for fans in India with thousands of people taking part. The virtual race event will be powered by Stepathlon – The Race Management Platform.
Fans will be able to register for the challenge from Thursday 25thFebruary 2021 until 21st April, with the virtual race officially kicking off on the 22nd April and finishing on the 5thJune 2021.
Interested participants can download the Road To Man City app (available for iOS and android users from 25th February 2021) to enter the virtual race.
Notes to Editor
About Manchester City Football Club
Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, six League Championship titles, including four Premier League titles (2012, 2014, 2018, 2019), and six FA Cups. Manchester City FC is one of eleven clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.
Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.
About Nexen Tire
Nexen Tire, established in 1942, is a global tire manufacturer headquartered in South Korea. Nexen Tire, one of the world’s fastest growing tire manufacturers, currently interacts with approximately 150 countries around the world and owns four manufacturing plants – two in Korea (Yangsan and
Changnyeong) and one in Qingdao, China. Another plant in Žatec, the Czech Republic has also begun operation in 2019. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world’s top 4 design awards for the first time amongst the various tire makers in the world.
Stepathlon, Co-Founded by ex-IMG South Asia MD, Ravi Krishnan, is a unique health and wellness program that effectively combines wellness and social participation. The Stepathlon format aims to break the cycle of sedentary behaviour and help people understand and manage their health and wellbeing, by rewarding them for achieving their health goals.
Stepathlon was established in 2012, as a B2B wellness program that has engaged over 500,000 participants from 722 companies across 1050 locations in 65 countries over the last nine years.
Since 2019, Stepathlon has evolved into the B2C space by extending their ‘10,000 step- Anyone, Anywhere, Anytime’ principle to a larger audience by combining inclusive engagement, mass participationwith health and wellness to establish, engage and expand communities of fans and customers by working with global stakeholders across sports, media and entertainment.