Nexen Tire, First Korean Tire Maker to Win German Design Award
Innovative pattern design wins in ''Special Mention’ the transportation category
Eschborn - October 30th 2013
Nexen Tire (CEO Lee Hyun-bong) announced on the 21st October that it had won a Special Mention at the German Design Award 2014, an internationally renowned design awards ceremony. The award is particularly significant in that it is the first time any Korean tire maker has won it.
The German Design Award is presided over by the German Design Council, a state-funded institute established in 1953 and directly overseen by the German parliament. Dubbed the “award of awards,” each year it sees a host of award-winning products sporting the best in global design compete with each other for the ultimate accolade.
The Design Academy is more than 60 years key driver
for all design trends and questions in Germany.
Nexen Tire achieve for the very first time this design prize for their tire pattern. Evaluated was the N9000 a UHP tire used i.e. for the European Drift Challenge.
Having already captured the world’s attention by winning the Red Dot Design Award (Germany) last year, Nexen Tire has proven its design excellence with its triumph at the German Design Award this year.
“We have now won renowned international design awards back-to-back, and I see this achievement as an opportunity for Nexen Tire to take the next step forward with our product competitiveness. We will continue to strive to develop superior products with specialized design and functions,” said Han Min-hyeon, the R&D director of Nexen Tire.
The winner of a Special Mention, the N9000 will be exhibited at Ambiente 2014, which will be held in Frankfurt in February next year.
Established in 1942, Nexen Tire is one of the world’s fastest
growing tire manufacturer producing top quality tires for
passenger cars, SUVs and light trucks with Know-how and
technological knowledge accumulated for the past 71 years.
Nexen Tire invests in R&D Centers which has a global network
located in Korea, the United States, China and Germany. The
production takes place in Yangsan/Korea, Qingdao/China and the
most state-of-the-art and highly automated new Changnyeong
Plant in Korea which began its operation in March 2012.